Consulting And Staffing
The RedMango Way
Initiative Goals:
- Increase ARPU & adoption
- Reduce Churn
- Increase Customer Satisfaction
- Improve Brand Loyalty
What to expect from the RedMango Initiative design processes:
- Increase in revenue and costs saving from a number of CEM programmes
- Quick action with clearly measured results The ability to become as independent as required
- A programme of innovation and an increase in speed to market
- Professional, easy to work with group of people that have your customer’s best interest in mind
Audit
Audit Customer experience using the RedMango CE scale to identify strengths & weaknesses in Customer experience
Improve
Improve customer experience across measured touchpoints through drill down analysis & dashboards
Communicate
Turn Superior customer experience into an asset using CE based brand messaging
Design
Design initiatives to turn customer experience gains into revenues through sandboxing
Implement
Implement initiatives and track progress to achieve ROI
RedMango Customer experience based brand campaigns
We strategically define the experience created by a brand by:
01
Express articulating the qualities and characteristics of superior customer experience
02
Managing, auditing and refining experiences as critical brand expressions
03
Aligning all actions and touchpoints with this strategic platform
Customer Experience Touch points and some sample Brand enablers:
Network
- 30% better Indoor network coverage for smartphones
- 20% fewer call drops than other networks
- 30% better voice experience on Highways
- 30% better Voice / Data experience on Raiways
- 30% faster status updates on Facebook/Twitter
- 20% faster photo uploads on Instagram
- 30% faster transactions on Bookmyshow
- Video streaming with 20% faster buffering than other networks
RedMango location based brand campaigns
Highways
- Best Voice/Data Experience on NH8
- Best Coverage on NH8
Railways
- Best 3G Data speeds on Mumbai Shatabdi
- Fewer Dropped calls on Mumbai Shatabdi
Airports
- Best Roaming experience in USA
- Best 3G network for roamers in India
Malls/Colleges/Public Spaces
- Best 3G network for roamers in India